The document presents details about Starbucks, together with its background, mission, CEO Howard Schultz, advertising and marketing tactics, and international expansion attempts. It began in 1971 in Seattle as a little espresso bean roaster and retailer. Beneath CEO Howard Schultz, Starbucks fast expanded across the US and internationally, turning https://writemycasestudy19148.webdesign96.com/34724548/not-known-factual-statements-about-help-with-case-study