“We began to work on our packaging, and we realized that we required to make something that wasn’t about being poured, but that would be eaten the way bottle water was,” Swanson claimed. “We developed an ergonomic offer that buyers would desire to consume away from, and released in 2016.” https://www.4shared.com/office/dR94-hEHjq/Recyclable_Oil_Packaging_-_Why.html