“We started to work on our packaging, and we understood that we needed to make something that wasn’t about staying poured, but which could be eaten just how bottle water was,” Swanson stated. “We built an ergonomic package that buyers would wish to drink out of, and launched in 2016.” https://share.evernote.com/note/ad79a933-34be-946e-e343-fa54ac666d35