“We began to work on our packaging, and we realized that we needed to make something that wasn’t about being poured, but which could be consumed the best way bottle water was,” Swanson explained. “We created an ergonomic package that consumers would need to drink from, and launched in 2016.” https://www.tumblr.com/sustainablemilkcartons/769438527089934336/kevalaniru-revolutionizing-hydration-with